Heart Shaped Box was derived from a sketch of a valentine heart that turned into two people in a passionate embrace. If you look closely you can still see the heart shape in their hips and crossed legs.

The 10-packs of Valentine cards are $5 off through Valentine’s Day and the 25 packs are discounted for wholesale orders (SRP $4.95 ea).

“Heart Shaped Box” comes in three styles.

Original:

Dirty Pink:

Passionate Bold:

Saint Valentine’s Day, commonly shortened to Valentine’s Day, is an annual commemoration held on February 14 celebrating love and affection between intimate companions. The day is named after one or more early Christian martyrs named Saint Valentine, and was established by Pope Gelasius I in 496 AD. It was deleted from the General Roman Calendar of saints in 1969 by Pope Paul VI. It is traditionally a day on which lovers express their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as “valentines”). The day first became associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished.

Modern Valentine’s Day symbols include the heart-shaped outline, doves, and the figure of the winged Cupid. Since the 19th century, handwritten valentines have given way to mass-produced greeting cards.

Though popular modern sources link unspecified Greco-Roman February holidays alleged to be devoted to fertility and love to St. Valentine’s Day, Professor Jack Oruch of the University of Kansas argued that prior to Chaucer, no links between the Saints named Valentinus and romantic love existed.

In the ancient Athenian calendar the period between mid-January and mid-February was the month of Gamelion, dedicated to the sacred marriage of Zeus and Hera. In Ancient Rome, Lupercalia, observed February 13–15, was an archaic rite connected to fertility. Lupercalia was a festival local to the city of Rome. The more general Festival of Juno Februa, meaning “Juno the purifier “or “the chaste Juno”, was celebrated on February 13–14. Pope Gelasius I (492–496) abolished Lupercalia.

In 1797, a British publisher issued The Young Man’s Valentine Writer, which contained scores of suggested sentimental verses for the young lover unable to compose his own. Printers had already begun producing a limited number of cards with verses and sketches, called “mechanical valentines,” and a reduction in postal rates in the next century ushered in the less personal but easier practice of mailing Valentines. That, in turn, made it possible for the first time to exchange cards anonymously, which is taken as the reason for the sudden appearance of racy verse in an era otherwise prudishly Victorian.

Paper Valentines became so popular in England in the early 19th century that they were assembled in factories. Fancy Valentines were made with real lace and ribbons, with paper lace introduced in the mid-19th century. In the UK, just under half of the population spend money on their Valentines and around 1.3 billion pounds are spent yearly on cards, flowers, chocolates and other gifts, with an estimated 25 million cards being sent. The reinvention of Saint Valentine’s Day in the 1840s has been traced by Leigh Eric Schmidt. As a writer in Graham’s American Monthly observed in 1849, “Saint Valentine’s Day… is becoming, nay it has become, a national holyday.” In the United States, the first mass-produced valentines of embossed paper lace were produced and sold shortly after 1847 by Esther Howland (1828–1904) of Worcester, Massachusetts.

Her father operated a large book and stationery store, but Howland took her inspiration from an English Valentine she had received from a business associate of her father. Intrigued with the idea of making similar Valentines, Howland began her business by importing paper lace and floral decorations from England.

Since the 19th century, handwritten notes have given way to mass-produced greeting cards. The mid-19th century Valentine’s Day trade was a harbinger of further commercialized holidays in the United States to follow.

In the second half of the 20th century, the practice of exchanging cards was extended to all manner of gifts in the United States. Such gifts typically include roses and chocolates packed in a red satin, heart-shaped box. In the 1980s, the diamond industry began to promote Valentine’s Day as an occasion for giving jewelry.

The U.S. Greeting Card Association estimates that approximately 190 million valentines are sent each year in the US. Half of those valentines are given to family members other than husband or wife, usually to children. When you include the valentine-exchange cards made in school activities the figure goes up to 1 billion, and teachers become the people receiving the most valentines. In some North American elementary schools, children decorate classrooms, exchange cards, and are given sweets. The greeting cards of these students sometimes mention what they appreciate about each other.

(Visit Wikipedia for the complete original article on Valentine’s Day.)